Among key findings, results indicate that:
84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of an advertiser after receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
Most respondents (62%) have done business with the advertiser on a product after receiving it.
Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for about seven months.
Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
Bags deliver the most impressions, with 1,038 impressions per month on average.
The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)
60% of businesses are planning to boost their spending on web design, e-mail, and data quality initiatives.
6 out of 10 small and medium-sized businesses use e-mail marketing.
5 out of 10 small businesses say they update their web sites once a month or more.
53% of small businesses say their web site is used primarily to increase company credibility; 49% use it to generate sales; 38% use it to create brand awareness; 29% believe it acts as a critical building block for product and service development.
7 out of 10 business executives believe that technology has significantly improved company efficiency.
87% of corporate managers say that internet communications technology plays a key role in supporting sales and marketing operations.
2 out of 3 small business owners believe technology gives them a competitive edge.
People who use online banking are less likely to become victims of fraud. They suffer an average loss of $551 compared with $4,500 for traditional paper and mail bankers.
20% of all e-mail messages received by corporate servers are spam.
3/4 of online shoppers say they would not return to a web site that took longer than 4 seconds to load.
Online retailers are acquiring new customers at a 15% annual rate versus 2% for traditional brick and mortar retail outlets.
U.S. consumers are expected to increase their retail online spending from $877 per consumer in 2005 to $1,512 per consumer by 2009.
93% of consumers say they are unlikely to purchase from or even return to a web site after encountering annoying pop-up ads; 89% are annoyed when they need to install extra software; 83% are annoyed when registration pages block access to online content.
79% of small businesses shop online regularly.
54% of consumers referred a friend to a vendor found online.
Online sales are growing at a rate between 20 and 25% per year. Online sales (including travel) are projected to reach $211.4 billion this year.
For generating leads for direct marketing media channels, email and telephone produce the highest response rate at 2.45% and 2.60%.
66% of newer businesses that have been in operation less than 10 years use a company web site for marketing, while only 51% of older businesses do so.